A PARTNERSHIP THAT WORKS (2016-03-15)
By Terrance M. Booysen
Just over three years ago, CGF and Aon South Africa (‘Aon’) signed an affinity marketing agreement with the intention of leveraging their respective expertise, skills, products and services to their clients. At the outset, CGF and Aon were very mindful of not overlapping each other in the market, as well as being fully cognisant of their respective duties of protecting their client’s rights of privacy, amongst similar issues.
The companies ascribe the success of their association largely to the additional value each derives from the other, but more importantly the benefits their respective clients receive through their ‘partnership’.
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